Fran Gross of Michigan contacted us about an exciting opportunity! She had received a referral Stone Hedge Fiber Mill, the mill that process our fiber for us. Fran had met with the marketing people at a new Detroit based company, Shinola. This up-and-coming company has an upscale line of bicycles, watches, some cool clothing and many other products. Shinola was looking to expand their line of merchandise. Fran had presented a project to Shinola for Dream Catcher Alpacas to produce knitted hats for them.
Shinola, we found out, is into many different creative projects promoting small business and home grown products. Fran met with their creative team from New York and received preliminary approval for the project.
Before production would be approved Fran had to find her source of yarn in the specific color that Shinola wanted. She then produce one or two samples of the proposed knitted hat.
Through a referral from Stone Hedge Fiber Mill, Fran contacted Norma. She came to our Dream Catcher Alpaca store in Oxford, MI. Fran was impressed with the quality of yarn we produce and was excited that the fiber came from our very own animals. Shinola had a specific color they wanted. They also insisted the hat was only knitted from Alpaca fiber. Samples were sent back and forth until we finally matched the color, quality and consistency required by Shinola.
But the process wasn’t done. It required that Fran return with samples of the knitted hat design for final approval. After several months, she finally received approval for production of the hats. Fran and one of her knitter friends started on the project. One of our friends that knits DCA merchandise joined them as well.
The hats were a success and were marketed in the US and London. Dream Catcher Alpacas was recognized as the source of fiber for the yarn used to produce the hats.
We are thankful for Stone Hedge Fiber Mill, Shinola and Fran for their guidance and support during this new adventure for DCA.